Monday to Friday, nine to five, weekly, monthly, yearly. We get it. Work can be exhausting, and life even harder. The last thing you feel like doing after a long, tiring day is to sit down and start writing a blog post. I mean it’s not even an important factor in business these days anyway, right? WRONG. Blogging for your business should be one of your top online priorities and can have a huge impact on the overall success of your brand. It’s definitely worth putting in the extra effort to get it out there. And here’s why.
What is a Blog?
By definition, a blog is “a regularly updated website or web page, typically run by an individual or small group, that is written in an informal or conversational style.” It’s a space that allows you to post and update your page with interesting and relevant content about your brand, connect with your readers, and help instil your brand’s presence.
Why Should Your Business Have a Blog?
Besides the obvious few reasons that your brand will grow its online presence and your business is likely to reach new potential clients; blogging allows a business’ voice to be heard. Everyone has something to say and blogging provides the perfect platform for you to say it.
Creating a blog establishes a business as an ‘expert’ in their line of work, it allows you to build trust with your readers, and show off what you know. Not only will you be building your expertise and credibility, but because people can post comments and interact with you, they can get to know your brand’s personality.
Search engines also love new content, and as a result, blogging is a great search engine optimization (SEO) tool. Remember, the higher up on the search engine your business appears, the more chance of it being seen. So keep that in mind when writing a blog.
How to Create a Blog
Now that the hard part is over, and you’ve agreed to start a business blog, we get to the fun part! We’re talking about choosing the look, feel and style of your blog and getting it started. Take note of these tips and tricks to help you along the way.
Establish Blog Goals
Your business blog is an investment of time, energy and effort. Make sure you thoroughly understand exactly what it is you’d like to get out of having a blog, and why you’re starting it in the first place. Ask yourself some of these critical questions… your answers will assist you in highlighting key business goals for your blog.
Why am I starting a blog?
What do I want to get out of blogging?
Who is my target audience?
What will make my blog stand out from others?
How will my blog grow my business and my brand?
Consistency is the key to having a successful blog. Whenever it’s the start of a new venture, you’re bound to be excited, motivated and oh so passionate about your new project. You make pages of lists and rules you plan to follow, and promise yourself all sorts of unrealistic expectations.
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You plan to submit a blog post a day. You plan to scour the news for an exciting industry breakthrough at least three times a week. You get the picture.
Yet, a month or two in (with some of us, it’s just a week or two), you adjust to the busyness that is everyday life and those rules begin to get broken.
With blogging, it needs to be different. Set yourself a blogging schedule from the get go. Get your work team involved, share the load, and assign different responsibilities to different people.
Example: Someone to come up with this week’s blog post topic, someone to write the post, someone to be in charge of posting the blog online and publishing it etc.
Without consistent blog posts going out, your blog is probably not going to have its best effect, or reach its intended target market.
Making keywords a priority in your blogging journey might seem like a strange topic to add to your list. But believe it or not, it’s one of the most important of them all! As mentioned previously, blogging is a great SEO tool that can help your blog (and essentially your brand name) place higher on the search engine… you know, like Google!
When writing a blog, make sure to identify your keywords and use them consistently throughout your post. Highlight exactly what the post is about and make sure it is easy to grasp just by reading the first two or three sentences. If any of this seems overwhelming, or you’re uncertain about SEO, speak to someone who’ll be able to help you utilise this feature for your blog moving forward.
Develop Your Blog’s Brand
Appearance is everything! The way readers perceive your blog will determine the way in which your brand comes across. Blog layout, design, colours and overall style are all elements that need to be taken into consideration.
Take note of the tone of your blog posts and other details on your blog, such as:
- Accessibility – Is your blog page easy to navigate?
- As well as relevance – Are the articles you’re writing relevant to your brand or business ventures?
These are important factors that should be considered when developing and defining your brand through the use of your blog.
What’s the point of a blog if it’s not getting read? Make sure to monitor your blogging journey as you go to identify what posts perform better than others, and what your readers like. The more you blog, the more your audience will grow. Along with that, you’ll appeal to a wider range of people, on a wider range of topics.
Keep your blogging goals in mind when reviewing your reader stats, and move forward acknowledging what’s working for your brand and what isn’t. At the beginning of anything new, it’s usually a case of ‘trial and error’. So don’t be afraid to take a few risks, and learn from the mistakes. The rewards could be worth it!
Creating a blog can stereotypically be a terrifying, daunting process… But it doesn’t have to be. Set out your ideas and goals beforehand in detail and refer to them as you go. Have some fun with your blog and interacting with clients you may have never had the chance to interact with before.
When you get home from work today, you’ll probably feel tired and may not feel like doing anything more than watching the next episode of Game of Thrones. But we challenge you to start your blog! You’ll soon find that blogging won’t even feel like work, but rather, an enjoyable hobby.
About the Author: Kayleigh Ellis, Valoro Content Specialist